Dogs and cats with exaggerated, human-like features have come to life from the cards and pages of American Greetings, reinforcing pet lovers’ conviction that their four-legged bundles of joy are really humans in disguise. The brand’s popularity on paper inspired AGP to evolve Twisted Whiskers into an entertainment brand. You can always expect a twist from our goofy and irreverent animals.
| Kids of all ages |
- Successful American Greetings Social Expressions program includes cards, stickers, bags and gift wrap
- Social Expression placement at all key mass market accounts
- #1 selling seasonal card and #2 everyday card within all licenses at American Greetings
- Other products in market include pet toys, mini-books, garden and automotive accessories
- Licensing opportunities available across key categories
- Viral online marketing including distribution of CGI shorts on YouTube, AOL Video and Yahoo Video
- New TV series in production, targeted on-air, 2009-2010
- 52 x 10 minute episodes, plus 52 x :30 shorts - 9 CGI shorts available online
- Meet the characters and view the 9 CGI shorts on TwistedWhiskers.com and AGKidzone.com
- Strong digital presence including:
- 9.5 Million IM content downloads in 2007 through Kiwee.com
- 1.8 Million Instant Messenger content downloads YTD in 2008
- 860,000 ecards sent through AGI in 2007
- Over 100,000 eCards sent YTD 2008
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