Fall 2009 marks the beginning of a new adventure for Strawberry Shortcake and her berry best friends! This sweet little girl will be more contemporary with a redesigned look and live in a miniature world beneath a berry patch. In the whimsical new world of Berry Bitty City, Strawberry and her friends run little shops and have fantastic adventures full of humor, fun and friendship.
| Primary: Girls, 2-7 Secondary: Moms of Girls, 2-7 |
- Announcing: Hasbro takes over as new global master toy partner in 2009
- Over $2.5 billion in worldwide retail sales since re-launch in 2003
- Over 450 partners worldwide
- Nominated for 3 LIMA Awards in 2008 including best Character Brand Program of the Year
- Seeking partners across key categories
- Strawberry Shortcake parade balloon in over 25 US cities for 2008-2009
- Multimillion dollar TV, print and online campaign launching new Strawberry Shortcake entertainment and toys in Fall 2009
- Strawberry Shortcake airing throughout Latin America on Boomerang
- Voted #1 girls branded by leading group of Brazilian retailers in April 2008
- Strong, sustained TV exposure in every Western European country
- Overall #2 girls brand in France
- H&M launching apparel and accessories program worldwide
- Top girls licensing program in Asia
- Launched new Strawberry Shortcake website on the AGKidzone.com network with games, activities and streaming of episode clips
- Over 3 Million monthly unique visitors on AGKidZone.com
- Strawberry Shortcake is a top 5 show on network TV with girls 2-11 and #1 on the CBS Kewlopolis children’s television block
- New DVD releases: Rockaberry Roll (August 2008) and Holiday 3-DVD Set (October 2008)
- Two more DVDs to be released Spring 2009
- New CG theatrical movie planned for September 2009
- DVD release immediately following
- New CGI entertainment in development
© AGC, Inc. © TCFC, Inc., All Rights Reserved