Have you ever made a wish when blowing out your birthday candles? Or, wished upon a shooting star? Ever wonder where those wishes went? Maryoku Yummy answers that universal question.
Maryoku Yummy is about the magical and whimsical world of the Yummy – the resident wish-sitters of Nozomu. Nozomu is a unique world where children’s wishes come to life in many different shapes, sizes and personalities.
| Primary: Girls, 2-5 Secondary: Girls, Teens/Tween |
- Fall 2009, teen/tween feature product launch at specialty retailers -- Maryoku Yummy Wish Bracelets including collectable wishes to share with friends
- Random House, master publishing partner
- American Greetings, social expressions
- Seeking partners across key categories
- Launching MaryokuYummy.com, Spring 2009, with games, activities and streaming of full episodes
- Alliance with the Make A Wish Foundation including donations with the purchase of Maryoku Yummy products, national promotions and in store events
- E-greeting wish cards for every occasion via AmericanGreetings.com
- All new preschool TV series in development targeted on-air, 2010
- 52 x 11 minute episodes
Research: Moms of Girls 2-5*
- Loved the brand and it’s aesthetic
- Loved the brand story and felt the brand message would resonate with her child
- Felt that wishing is an important part of childhood
- Loved the consumer product executions, favorite product concepts included plush, apparel, bedtime themed products, books and stationery
- Thought the brand reminded them of Hello Kitty and could see their teen/tween daughters purchasing the products as well
*Smarty Pants research, January 2008
- Launching MaryokuYummy.com Spring 2009, with games, activities and streaming of full episodes
- Alliance with the Make-A-Wish Foundation including donations with the purchase of Maryoku Yummy products, national promotions and in-store events
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