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Maryoku Yummy
Property Overview

Have you ever made a wish when blowing out your birthday candles? Or, wished upon a shooting star?  Ever wonder where those wishes went? Maryoku Yummy answers that universal question.

Maryoku Yummy is about the magical and whimsical world of the Yummy – the resident wish-sitters of Nozomu. Nozomu is a unique world where children’s wishes come to life in many different shapes, sizes and personalities.

Maryoku Yummy
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Maryoku Yummy
Primary: Girls, 2-5
Secondary: Girls, Teens/Tween
Consumer Products
  • Fall 2009, teen/tween feature product launch at specialty retailers -- Maryoku Yummy Wish Bracelets including collectable wishes to share with friends
  • Random House, master publishing partner
  • American Greetings, social expressions
  • Seeking partners across key categories

 

Marketing Support
  • Launching MaryokuYummy.com, Spring 2009, with games, activities and streaming of full episodes
  • Alliance with the Make A Wish Foundation including donations with the purchase of Maryoku Yummy products, national promotions and in store events
  • E-greeting wish cards for every occasion via AmericanGreetings.com

 

Entertainment
  • All new preschool TV series in development targeted on-air, 2010
    - 52 x 11 minute episodes

 

Focus Group

Research: Moms of Girls 2-5*

  • Loved the brand and it’s aesthetic
  • Loved the brand story and felt the brand message would resonate with her child
  • Felt that wishing is an important part of childhood
  • Loved the consumer product executions,  favorite product concepts included plush, apparel, bedtime themed products, books and stationery
  • Thought the brand reminded them of Hello Kitty and could see their teen/tween daughters purchasing the products as well

*Smarty Pants research, January 2008

 

Online
  • Launching MaryokuYummy.com Spring 2009, with games, activities and streaming of full episodes
  • Alliance with the Make-A-Wish Foundation including donations with the purchase of Maryoku Yummy products, national promotions and in-store events

 

 

Maryoku Yummy
American Greetings

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