Madballs, the freaky-looking collectable rubber balls with grossly sculpted faces and graphically colorful names like Repvile and Swine Sucker have returned for a new generation of freakish fun. Madballs were first unleashed in 1986 and were considered absolutely repulsive! The truth is that underneath their nauseating exteriors, they’re actually pretty, well, nauseating.
| Primary: Boys, 4 – 8 Secondary: Young Adult Males, 18+ |
- Basic Fun successfully launched Madballs at Toys "R"Us, Spring 2007
- Expanded retail placement for toy products include Wal-Mart, Spencer’s, Hot Topic, Bed Bath and Beyond, Meijers, Walgreens, KB Toys and Urban Outfitters
- T-shirt test orders by Fortune Fashions at key mass market and mid- tier retailers and Mighty Fine at Hot Topic
- American Greetings cards, stickers, party goods, gift bags and gift wrap available at Target, Wal-Mart and TRU
- Classic and Sick Series II and III to launch Fall 2008 – Spring 2009
- Seeking partners across key categories
- Geoffrey’s Birthday Party at all TRU stores, September 2008
- Consumer print campaign in top toy collector magazines featuring contests for exclusive one-of-a-kind Madball artwork, Fall 2008
- Online viral promotions and contests
- Launch of Sick Series II at Comic-Con with giveaways and raffles for one-of-kind artwork by original Madballs designer
- All-new Madballs.com, launching Fall 2008 including games, activities and downloads
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