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Madballs
Property Overview

Madballs, the freaky-looking collectable rubber balls with grossly sculpted faces and graphically colorful names like Repvile and Swine Sucker have returned for a new generation of freakish fun.  Madballs were first unleashed in 1986 and were considered absolutely repulsive! The truth is that underneath their nauseating exteriors, they’re actually pretty, well, nauseating.

Madballs
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Madballs
Primary: Boys, 4 – 8
Secondary: Young Adult Males, 18+
Consumer Products
  • Basic Fun successfully launched Madballs at Toys "R"Us, Spring 2007
  • Expanded retail placement for toy products include Wal-Mart, Spencer’s, Hot Topic, Bed Bath and Beyond, Meijers, Walgreens, KB Toys and Urban Outfitters
  • T-shirt test orders by Fortune Fashions at key mass market and mid- tier retailers and Mighty Fine at Hot Topic
  • American Greetings cards, stickers, party goods, gift bags and gift wrap available at Target, Wal-Mart and TRU
  • Classic and Sick Series II and III to launch Fall 2008 – Spring 2009
  • Seeking partners across key categories

 

Marketing Support
  • Geoffrey’s Birthday Party at all TRU stores, September 2008
  • Consumer print campaign in top toy collector magazines featuring contests for exclusive one-of-a-kind Madball artwork, Fall 2008
  • Online viral promotions and contests
  • Launch of Sick Series II at Comic-Con with giveaways and raffles for one-of-kind artwork by original Madballs designer

 

Online
  • All-new Madballs.com, launching Fall 2008 including games, activities and downloads

 

Madballs
American Greetings

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