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Holly Hobbie Classic
Property Overview

A cherished childhood classic, Holly Hobbie’s engaging smile and friendly, country girl appeal reveals a deeper wisdom and strong, optimistic outlook on life.  Holly Hobbie always seems to be aglow with a love of life – and hers is the kind of joy that leaves others smiling wherever she goes.

Holly Hobbie Classic
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Holly Hobbie Classic
Primary: Moms of Girls, 0-3 (Holly Hobbie Baby)
Secondary: Girls, 4-8
Tertiary: Women 25+ and Collectors
Consumer Products
  • Originally developed as a line of greeting cards in 1967
  • By the early 1980s, Holly Hobbie was the #1 worldwide license generating over $1 billion in retail sales
  • U.S. program includes publishing, craft kits, collectable dolls and HBA
  • Seeking partners across key categories

 

Marketing Support
  • Advertising in key parenting and collector publications and on AmericanGreetings.com
  • E-greeting cards for every occasion on AmericanGreetings.com

 

International
  • Growing Holly Hobbie lifestyle program in France and Italy
    France
      - Key categories include publishing, stationery, apparel (baby, girls, teen/tween), stickers, and domestics
    Italy
      - Key categories include fashion apparel, stickers, lunch boxes, stationery, and publishing

 

Holly Hobbie Classic
American Greetings

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