A cherished childhood classic, Holly Hobbie’s engaging smile and friendly, country girl appeal reveals a deeper wisdom and strong, optimistic outlook on life. Holly Hobbie always seems to be aglow with a love of life – and hers is the kind of joy that leaves others smiling wherever she goes.
| Primary: Moms of Girls, 0-3 (Holly Hobbie Baby) Secondary: Girls, 4-8 Tertiary: Women 25+ and Collectors |
- Originally developed as a line of greeting cards in 1967
- By the early 1980s, Holly Hobbie was the #1 worldwide license generating over $1 billion in retail sales
- U.S. program includes publishing, craft kits, collectable dolls and HBA
- Seeking partners across key categories
- Advertising in key parenting and collector publications and on AmericanGreetings.com
- E-greeting cards for every occasion on AmericanGreetings.com
- Growing Holly Hobbie lifestyle program in France and Italy
France
- Key categories include publishing, stationery, apparel (baby, girls, teen/tween), stickers, and domestics
Italy
- Key categories include fashion apparel, stickers, lunch boxes, stationery, and publishing
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