The Care Bears are a group of adorable, cuddly bears, each with their own special caring mission -- and a brightly colored belly badge to match! These kind-hearted Care-givers teach the importance of caring for others and sharing special feelings.
Launching all-new 3D entertainment, dynamic marketing campaigns and new toy partner, Hasbro for 2009!
| Primary: Children, 2-5 Secondary: Moms of Children, 2-5 Tertiary: Teens/Tweens |
- Announcing: Hasbro takes over as new global master toy partner in 2009
- 98% familiarity among moms of girls, 2-5*
- Over $2.4 billion in retail sales worldwide since re-launch in 2002
- Nominated for best character brand licensee of the year, hard goods – Play Along 25th Anniversary Bear
- Care Bears Juniors program is consistently a top seller in junior tees and sleepwear/loungewear at Wal-Mart, Target, Kmart and a variety of mid-tier and specialty stores
- Care Bears Baby remains a top selling brand with strong sales on the bedding program at Wal-Mart and increased placement to 3,000 stores for Summer 2008
* Fall 2007 Q-scores
- Launching Care Bears specialty program in Japan, targeting young adult women, Spring 2008
- Spanish retailer, Oysho launching juniors apparel and accessories program in 22 countries and 307 stores
- Care Bears live shows launching in Australia, Singapore and Indonesia, Fall 2008
- Expanding international entertainment for new Care Bears series and movie in Australia, New Zealand, South Africa, Arabic speaking territories, Germany and France in 2008/09
- Multimillion dollar TV, print and online marketing campaign launching Hasbro toys and new entertainment, Fall 2009
- Geoffrey’s Birthday party at 584 TRU stores, September 2008
- Macy’s Thanksgiving Day Parade, November 2008 – 50 Million impressions
- Launched new Care Bears website on the AGKidZone.com network with games, activities and streaming of episode clips
- Over 3 million monthly unique visitors
- New Junior’s microsite, iheartcarebears.com launching Fall 2008 with free music download promotion included on all back to school apparel and accessories
- Over 3 Million Care Bears Instant Messenger downloads in 2007!
- Care-bearsbaby.com reaches moms with new interactive nursery that includes decorating tips
- All new, top rated TV series on CBS weekend mornings
- New DVD releases, 2008: Care-a-lot Collection 3 DVDs (August 2008) and Holiday 3 DVDs gift set (October 2008)
- Care Bears TV on DVD Volume 1 and 2 (February 2009/May 2008)
- August 2009, theatrical release of all new Care Bears in 3D
- DVD release immediately following
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